Apple Music has officially named Ghanaian collective 99 PHACES as its latest Up Next artist, spotlighting them as frontrunners of Ghana’s evolving alternative soundscape. The announcement comes alongside the release of their long-awaited debut album, The Kids Are Just Fine, which dropped on October 7, 2025 — a project three years in the making.
Formed by a group of bold young creatives redefining Ghanaian music from the underground up, 99 PHACES have steadily built a reputation for their forward-thinking sound — one that fuses alternative hip-hop, soul, trap, and Afro-fusion into a uniquely Ghanaian identity. Their rise mirrors the new wave of artists reshaping the country’s sonic boundaries — fearless, fluid, and genre-bending.
The Kids Are Just Fine feels like a coming-of-age moment for the collective. The project captures their journey of self-discovery, creative defiance, and growth — themes that resonate deeply with Ghana’s youth culture. From breakout moments like “Pressure” to introspective cuts that blur lines between rap and melody, the album presents a distinct narrative about belonging and ambition.
Being named Up Next by Apple Music cements their status as torchbearers of Ghana’s next generation of artists — the ones building a bridge between Accra’s experimental underground and the global alternative scene. It’s a recognition of years of persistence, community, and sound evolution — proof that Ghana’s kids are more than fine; they’re the future.
